As a freelancer for Fossil Group, I was the lead writer for SKAGEN, their modern, Danish-inspired watch brand. For the launch of their Aaren Kulor watches, I crafted the copy to tell the story around the collection, which was communicated through the website, emails, PR communications, social media and podcast sponsorship copy. Within days of the launch, the watches were sold out in North America.
ART DIRECTOR/ILLUSTRATOR: Blair Garcia
GRAPHIC DESIGNER: Dorothy Barnard
24 Hour Fitness
SOHO GRAND OPENING
For the new 24 Hour Fitness facility in New York's SOHO neighborhood, TracyLocke created window clings that would speak to the vibrant SOHO community.
SPRING DIRECT MAIL CAMPAIGN
TracyLocke helped 24 Hour Fitness create direct mail campaigns to inspire and drive people to get a member.
The first two pieces are a jab at the competition.
The third piece is for a special spring promotion.
Cattle Baron's Ball
Cattle Baron's Ball is one of Dallas' most iconic fund-raising events for American Cancer Society. TracyLocke was the brand agency for CBB for many years. We conceptualized event themes and created copy and design.
For the 2014 event, the event theme was Country Rocks. Shown here are divider pages in the auction book, which was given to every attendee. They were also turned into posters.
TracyLocke won a 2015 silver ADDY for the work.
ART DIRECTOR: Mack Haning
Samsung Galaxy S7 launch VIP kit
The iconic Samsung Galaxy S7 was launched as the device that unlocks a Galaxy of products that work together for an immersive experience. TracyLocke created a VIP kit that housed the phone, a VR headset, and headphones.
Our kit won a 2016 Dallas Addy.
Ever wonder what else is out there?
With Samsung, it's even more than you've imagined. In fact, it's an entire Galaxy, just waiting to be explored.
It's leaving behind the world you know and entering your wildest dreams. Finding your beat, far away from life's noise. And stepping away from your phone, but still staying connected.
But that's just the beginning. There's a lot more amazing out there—and with the Galaxy S7, you have the in.
ART DIRECTOR: Kevin Forister
PRINT PRODUCER: Denise Thomas
Mana Natural Foods
I created copy for Mana Natural Foods, a startup in San Diego.
Pier 1 Imports
As lead writer at Pier 1 Imports, I wrote across a variety of mediums. Here is a sampling of some of them.
ART DIRECTORS AND DESIGNERS: Brenda Feilke, David Reynolds, Dennis Williams
Girls Rock Camp (student campaign)
I created this campaign as an advertising student in the Texas Creative program at The University of Texas in Austin.
ART DIRECTOR: Daisy Ma
Consumer Reports (student campaign)
I created this in-store campaign as an advertising student in the Texas Creative program at The University of Texas in Austin.