stacey writes

The Galaxy S6 Active was designed for rain, shine, sweat, and tears. For the device launch, TracyLocke created a VIP kit and sizzle video that would capture the spirit of a Galaxy S6 active owner.

VIP KIT COPY:

It's time to get out there. Explore a new trail. Run another mile. Catch the sunrise. All with a smartphone that won't slow you down. 

Meet the Samsung Galaxy S6 active.

VIP ART DIRECTION: Anthony Franzino

SIZZLE VIDEO ART DIRECTION: Kevin Forister

I created social media and podcast introduction copy for Running for Real, a running community created by former elite runner, Tina Muir.  

Listen to the podcast introduction.

As a freelancer for Fossil Group, I was the lead writer for SKAGEN, their modern, Danish-inspired watch brand. For the launch of their Aaren Kulor watches, I crafted the copy to tell the story around the collection, which was communicated through the website, emails, PR communications, social media and podcast sponsorship copy. Within days of the launch, the watches were sold out in North America.

ART DIRECTOR/ILLUSTRATOR: Blair Garcia

GRAPHIC DESIGNER: Dorothy Barnard

SOHO GRAND OPENING

For the new 24 Hour Fitness facility in New York's SOHO neighborhood, TracyLocke created window clings that would speak to the vibrant SOHO community.

SPRING DIRECT MAIL CAMPAIGN

TracyLocke helped 24 Hour Fitness create direct mail campaigns to inspire and drive people to get a member.

The first two pieces are a jab at the competition.

The third piece is for a special spring promotion.

Cattle Baron's Ball is one of Dallas' most iconic fund-raising events for American Cancer Society. TracyLocke was the brand agency for CBB for many years. We conceptualized event themes and created copy and design.

For the 2014 event, the event theme was Country Rocks. Shown here are divider pages in the auction book, which was given to every attendee. They were also turned into posters.

TracyLocke won a 2015 silver ADDY for the work.

ART DIRECTOR: Mack Haning

The iconic Samsung Galaxy S7 was launched as the device that unlocks a Galaxy of products that work together for an immersive experience. TracyLocke created a VIP kit that housed the phone, a VR headset, and headphones.

Our kit won a 2016 Dallas Addy.

COPY:

Ever wonder what else is out there?

With Samsung, it's even more than you've imagined. In fact, it's an entire Galaxy, just waiting to be explored.

It's leaving behind the world you know and entering your wildest dreams. Finding your beat, far away from life's noise. And stepping away from your phone, but still staying connected.

But that's just the beginning. There's a lot more amazing out there—and with the Galaxy S7, you have the in.

ART DIRECTOR: Kevin Forister

PRINT PRODUCER: Denise Thomas

I created copy for Mana Natural Foods, a startup in San Diego.

As lead writer at Pier 1 Imports, I wrote across a variety of mediums. Here is a sampling of some of them.

ART DIRECTORS AND DESIGNERS: Brenda Feilke, David Reynolds, Dennis Williams

I created this campaign as an advertising student in the Texas Creative program at The University of Texas in Austin.

ART DIRECTOR: Daisy Ma

I created this in-store campaign as an advertising student in the Texas Creative program at The University of Texas in Austin.

ART DIRECTOR: Daisy Ma